Success Story

Client

Elevating Awareness and Engagement Across Screens for Bvlgari

49%

of users who clicked engaged with VTO

+100%

Ad recall

+9%

Brand desirability

Industry

Retail

Business Type

Advertisers, Large Business

Outcomes

Favorability

Region

AMERICAS

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The Challenge

To elevate brand awareness and favorability during the competitive end-of-year season, Teads partnered with Publicis Media Luxe and Perfect Corp to help Bvlgari deliver a premium, omnichannel campaign that celebrated the Maison’s artistry, innovation, and iconic creations. The goal: to reach global luxury audiences across screens with a seamless media experience, while enhancing interaction through cutting-edge creative formats.

The Solution

To support Bvlgari’s year-end goals, Teads activated an omnichannel campaign across premium screens – including CTV HomeScreen, InRead video, and interactive display formats – to reach luxury audiences at scale during the high-impact holiday season. At the center of the experience was a multi-product Virtual Try-On (VTO), enabling users to explore and try on iconic Bvlgari combinations in real time. Filmed at the Bvlgari Hotel, the campaign seamlessly blended digital innovation, premium storytelling, and global reach to drive meaningful engagement at a critical retail moment.

CTV HomeScreen & Screensaver Units

These high-impact placements appeared directly on smart TVs in premium households, capturing viewer attention in brand-safe environments with striking visuals and subtle motion – ideal for luxury positioning.

InRead Virtual Try-On (VTO)

On mobile, users were able to interact with the jewelry in real-time. Using Teads’ integrated flow format, consumers could visualize themselves wearing iconic Bvlgari pieces. This bridged the gap between aspiration and personalization – especially effective in markets where store access is limited.

Real-Time Optimization

Using the Teads Studio and Universal Pixel, the campaign was monitored and optimized throughout the flight. Engagement signals like time on page, dwell time, and repeated VTO interactions were tracked to inform mid-campaign adjustments and maximize outcomes.