Success Story

Client

Raising Awareness of Amundi’s Financial Education Initiative

+627K

Unique LG TVs reached (CTV HomeScreen)

1852

Attention score (APM) vs. 1800 benchmark

97%

VCR (CTV InStream)

+65%

Brand awareness vs. control

Industry

Finance

Business Type

Advertisers, Large Business

Outcomes

Awareness

Region

EMEA

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Introduction

Through its Financial Education initiative, Amundi sought to increase awareness of its educational content among young adults with a strong interest in business, finance, and investment topics.

The Challenge

The challenge was to reach Amundi’s audience at scale while maintaining attention and delivering the message in a credible, high-quality environment. The campaign aimed to combine reach and engagement across Germany, the Czech Republic, and Slovakia, using video formats designed to sustain attention through to completion.

The Solution

To support this objective, Teads, in collaboration with Havas Media International, implemented a multi-screen strategy designed to balance scale and impact. The campaign was activated across premium InRead and CTV environments, including InStream and LG HomeScreen placements, ensuring consistent visibility within high-quality inventory aligned with the brand’s intended audience. Creative optimization was supported by Teads Studio, with a deliberate focus on short-form video formats to maximize attention and completion.